Voters Choose will work to organize local communities to change their city, county, state, and federal elections by shifting to a Borda Count voting system. By reforming voting procedures, we will improve voter representation, change the way campaigns are run, and effect real political change. By the 2020 election, Voters Choose will have grown into a network of local communities with representatives and supporters in all age groups, identities, states, and political positions. In this way, we will have the capacity to move toward changing state elections.


  1. Better Elections — The single vote system used in the United States is First Past the Post (FPTP), a system that elects the candidate with the most votes — even if they don’t win the majority of voters. Rank choice voting forces candidates to campaign differently: to achieve broad appeal and to represent the priorities preferences of as many voters as possible.
  2. Better Candidates — FPTP limits the field of candidates who have a chance of winning, because it adds a major advantage to the candidates with the most visibility, regardless of their platform. That makes it very difficult for candidates who aren’t “typical” to have a chance at election — no matter how valuable their ideas are.
  3. Less Partisanship — In an FPTP system, there is no incentive to win over any voters beyond the narrowest group needed to win. Unfortunately, that means it incentivizes partisanship and overrepresentation of the extremes. Rank choice voting changes the incentives and rewards broad representation, not partisanship.
  4. More Civic Engagement — The FPTP structure of modern elections has created a political climate which depresses voter turnout. Rank choice voting will change the atmosphere, by returning some direct power and agency to voters. Voters Choose is dedicated to increasing civic engagement in every area we work in, through education and advocacy.


  1. Receive the endorsement of local, state and federal officeholders
  2. Contact and connect with local community groups, including service groups, churches, PTAs, neighborhood watches, etc.
  3. Elicit help and support through personal networks and online outreach
  4. Garner enough of a volunteer base to engage in frequent door-to-door knocking